ACME KITCHENS · FICTIONAL COMPANY

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A useful report starts with a question that matters to the business. Explore six reports based on Acme Kitchens' simulated records and one illustrative tax-planning scenario with questions to take to a CPA.

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Sales and profit do not tell you whether the business can pay its bills on time. Read Death by Cash Flow: why a growing business can run out of money for the decisions behind the numbers.

SEVEN QUESTIONS · SEVEN COMPLETE REPORTS

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Choose a question to read the finding and inspect the report. Open it full page for the most comfortable view of the detailed tables.

01Are we making more money than last year?Revenue can rise without delivering more profit. Compare the same six months in both years to see what happened after direct costs and operating expenses, and whether the improvement held throughout the period.
WHAT THE REPORT FOUND

Acme's January–June revenue rose 24.8% year over year, while net income improved from a $118,310 loss to a $110,299 profit. June contributed $150,642 of that profit.

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Report period: January–June 2026 vs. January–June 2025 · Acme Kitchens is a fictional company.

02We made a profit. Why did cash fall?Profit on paper does not guarantee cash in the bank. An owner needs to spot collections, inventory and project timing issues before deciding whether to spend, borrow or change terms.
WHAT THE REPORT FOUND

Acme reported $110,299 in net income, but cash fell $75,000. The report identifies balances to investigate and flags bank control entries that prevent a verified explanation of the full gap.

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Report period: January–June 2026 · Acme Kitchens is a fictional company.

03What did the 13-week cash outlook show at June 30?The previous report investigates the cash decline. This historical forecast shows how receipts, vendor payments and payroll were expected to affect weekly cash after June 30, giving an owner a starting point for testing commitments and collection timing.
WHAT THE REPORT FOUND

From a $335,000 June 30 starting balance, the forecast's lowest weekly close was $301,000 and its final projected balance was $327,000. Those figures were projections, not later actual results; the report cannot say whether the cash was enough without a defined minimum requirement.

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Report period: Forecast made from June 30, 2026 · Weeks July 3–October 1, 2026 · Acme Kitchens is a fictional company.

04Which sales lines generate the best margins?The largest source of revenue is not necessarily the best source of contribution profit. This comparison can inform pricing, sales emphasis and questions about which work is worth pursuing.
WHAT THE REPORT FOUND

Direct countertop sales have the highest margin among the direct product lines at 41.0%. Remodel projects and services are shown separately because their product components cannot be isolated from this summary.

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Report period: January 2022–June 2026 · Acme Kitchens is a fictional company.

05Who generates our sales revenue?See where revenue is concentrated across the sales team and where a closer look may be useful. Revenue alone does not establish who is most profitable or account for differences in leads, roles or time periods.
WHAT THE REPORT FOUND

Eight attributed salespeople and designers generated $24.78 million in recognized revenue across the available history. The leading individual's share was 25.1%.

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Report period: January 2022–June 2026 · Acme Kitchens is a fictional company.

06Who creates the most profit, not just the most revenue?Revenue alone misses direct costs and attributed support. Comparing contribution profit in dollars and as a share of revenue shows which salespeople deliver more profit and where product mix or project costs deserve a closer look.
WHAT THE REPORT FOUND

Owen Hartley generated the most contribution profit in dollars at $2.55 million; Harper Stowe achieved the highest contribution margin at 43.6%. The available report covers the full historical period, not a separate 2026 ranking.

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Report period: January 2022–June 2026 · Acme Kitchens is a fictional company.

07What might our 2026 tax position look like, and what should we discuss with our CPA?A forward-looking tax discussion can help an owner prepare questions about taxable income, potential adjustments and cash reserves while there is still time to act. This report shows the process using assumed August figures.
WHAT THE REPORT FOUND

In this illustrative scenario, Acme projects about $220,000 in accounting profit. The $46,200 federal figure is only a conditional C corporation calculation if taxable income also equals $220,000; actual liability and the cash reserve cannot yet be determined.

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Report period: Illustrative January–August 2026 scenario · Full-year planning projection · Acme Kitchens is a fictional company.

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